S
Official school channel · Est. 1880
Southern University
Baton Rouge, LA · Home of the Jaguars
Human Jukebox. Bayou Classic. A culture of sound that fills every stadium it enters.
Leaderboard rank
#7
Top HBCU this week
Followers
98.7K
+12% this month
Reels posted
2.1K
Engagement rate
10.6%
2.3× platform avg
Latest
New from Southern
FAMU
0:15Bands
Marching 100 drops the halftime show of the year
@marching100cam2.4M310K
NC A&T
0:22Homecoming
GHOE 2026 tailgate was a whole different world
@ghoe.daily1.5M194K
Howard
0:29Step
Delta step show finale — the crowd lost it
@yardreport1.1M141K
Jackson State
0:36Athletics
Walk-off TD in the Boombox Classic
@sonicboomfilms857K111K
SpelmanSponsored
Fashion
Thrifted homecoming fit under $60
@spelmanstyle706K91.2K
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Alumni spotlight
“Southern gave me the room to be bold. HBCUReels gives the next class a stage.”
— Dr. Renee Carter, Class of 2004 · Founder, Carter Health